Small businesses just don’t know how good they have it. Gone are the days of offline marketing that would take weeks to months to see results. Now a small business can start marketing online and see results as soon as a few days, if they do it right.
Even if you only make a few sales or leads per day, you are reaching customers that you may have never otherwise found. And, it’s still something exemplifying the power of social media marketing when utilized to its fullest potential.
Social media marketing
Social media marketing is online marketing with a social media twist. Instead of exclusively relying on online advertisements to push your business, most of the pushing is done via social media.
This form of marketing takes marketing to social media networks, which helps people achieve their goals for marketing, communication and, eventually, branding for their business. Social media marketing involves sharing content, images and videos across social networks. Of course, social sharing is a huge part of using social networks, but the most important aspect of this type of sharing lies in its marketing ability.
Businesses, especially small businesses, need social media marketing for those reasons. If they share content with their followers, their followers will more or less get a taste of what they can offer them as a business. That may lead to potential sales and, in some cases, a customer for life.
Social media marketing isn’t the easiest form of marketing, but it’s pretty simple to start using. I mean, everyone can open their own business-related social media account. But, it takes a smart marketer to use social networks to their full advantage.
Businesses can learn how to effectively integrate social media into their online marketing campaigns themselves but it is time consuming and there will be a lot of trial and error. A better strategy might be to hire a professional online marketing company to kick thing off in the right direction and take over the campaign gradually if it seems more cost-effective. This way you can also be sure that things are set up properly so that you can measure the results of your efforts.
Social media marketing trends for small businesses
2015 was when social media marketing made some sort of a shift. Many people weren’t seeing results from the practice, mainly because they didn’t understand how to effectively utilize social media marketing in the first place. It’s that reason why today’s social media marketing trends are heading in a direction benefiting businesses who finally want to use social media marketing to their advantage.
There are many great web based tools like Hootsuite, Buffer, Spokal and others that connect all these elements and make the process much easier. Our new favorite tool is Spokal. If you are using WordPress, and why wouldn’t you, it’s got some great integrated tools that are really done well.
I won’t go into great detail here but one of the features I like best is the calendar for scheduling tweets – it’s brilliant. I highly recommend trying it out.
Most demographics use social media in some way. That’s why businesses who use social media marketing need to reach their audiences via the platform ‘in some way,’ as they say.
So, how can small businesses best utilize social media marketing? Well, it’s simple. In order to fully take advantage of social media marketing, small business owners should study social media marketing trends.
In this article, we’re going to take a brief look at many social media marketing trends that small businesses can use throughout the rest of the year.
Invest in social media now
Social media has plenty of benefits. Thanks to those benefits, it’s important for small businesses to hop on the social media bandwagon now, and before it’s too late to reach their target market.
Social media helps small businesses reach their goals. When you use social media as a marketing tool, it has the potential to impact your referral traffic, lead generation, website traffic and, eventually, overall revenue. There are plenty of reasons behind that, too:
- Social media helps boost social signals.
- Social media helps improve company brand awareness.
- Social media promotes word-of-mouth advertising.
- Social media helps boost customer trust and loyalty.
- Social media helps boost business’ reach and influence over their audience.
These benefits pretty much describe why social media marketing is a necessity for small businesses today. So, start investing now before 2017 arrives.
Images + social media = success?
Including powerful images has proven to be more effective than just using text. While there’s nothing wrong with text only to deliver your message, images ultimately win out for various reasons.
The biggest reason is that images simply grab people’s attention more than text does. When people look at images, they’re immediately drawn in by the content—and may want to act.
Small businesses can take advantage of that just by adding attractive and informative images to their business’ social media marketing campaign. When I mean informative, I mean images that are relevant to the product or service you might sell. People like learning about things as soon as they stumble upon them, so make that image worth their time and attention.
Don’t rule out micro-video
2016’s halfway over, and we’re already seeing results from the rise of micro-video. Popularized by the micro-blogging network, Twitter, micro-video is another social media phenomenon used by many social network users today.
Micro-videos are no longer than 15 seconds, which allows people to convey powerful bits of content in mere seconds. Plenty of micro-videos have reached viral status, since the content’s short and pretty easy to consume.
Businesses can actually take advantage of micro-video as an inexpensive way to promote their products or services. Just remember to make the video memorable. Although it’s easier to be informative and present facts, it’s even better to make the experience worth watching. In other words, be creative with how you convey information to your eager and waiting audience.
Social media marketing is the present for small businesses who want to build an effective marketing campaign. Given the types of trends out there today, it’s important for small business owners to observe them, learn and use what they known to build a successful social media marketing campaign.